RuralReward - Loyalty, Rewards & Lucky Draw Platform for Rural India




Reward farmers and retailers. Track results. Boost sales.
Your Partner in Rural Loyalty & Lucky Draw Campaigns




OurCustomers






































What It Does
The Challenge
Agribusiness often spend heavily on marketing schemes like loyalty program, lucky draw schemes, cash rewards yet struggle to track real time return or optimize the peformance of the campaigns. Post sales data from the field is scattered, with no real insights on what worked or not.
No real-time tracking
Scattered post-sales data
Poor ROI measurement
RuralReward Solves This by gamifying the marketing schemes.
It helps you run loyalty programs and lucky draw campaigns for both farmers and retailers — while giving you live tracking, alerts, and reports to optimize performance and increase ROI.

Coupon code based lucky draw

Spin the wheel

Points-based loyalty scheme

and much more
Whether you're offering a coupon code, spinning a lucky draw wheel, or running a points-based loyalty scheme, RuralReward connects every field input with measurable outcomes.
Real-time campaign tracking
Centralized data collection
Real-time Marketing campaign
Key Features
Real-Time Tracking
Track reward redemptions and sales by location and field staff instantly.
Daily, Weekly & Monthly Reports
Auto-delivered performance summaries by agent, region, SKU, or retailer.
Custom Reports on Demand
Raise requests for tailored insights straight to your inbox.
Cloud or On-Premise Deployment
Choose Digicides cloud or host it within your own environment.
Multi-Product & SKU Support
List multiple SKUs or products in the same loyalty program.
Multi-Language Support
Support for SMS, WhatsApp, and the dashboard in regional languages.
Automated Alerts & Notifications
Get notified when something's off — non-redemption zones, inactive agents, etc.
Performance Benchmarking
Track staff and retailer performance across geographies.
How It Works
Notification
Farmer/Retailer gets notified via SMS/WhatsApp
Farmer scan
Open a URL - enter his information.
Purchase & Verification
Makes a purchase → Enters code / uploads proof
Point Addition
Points/coupons get added
Reward Claim
They join lucky draw spin or get direct rewards
Real-Time Tracking
You track it all in real time on the dashboard

Supporting Services
Missed Call Service
Capture participation via virtual mobile numbers
WhatsApp Messaging
Send reward confirmations, reminders, and surveys
SMS Messaging
Deliver OTPs, coupon codes, and links via SMS
Case Study Highlight
Global Agri Input Brand - Retailer & Farmer Reward Campaign
Challenge:
Track reward redemptions across 14,000 retailers
Solution:
RuralReward
Result:
₹14 Cr+
worth of a single SKU pquidated
40 K+
unique farmer leads generated
14 K+
active retailers participated