RuralReward - Loyalty, Rewards & Lucky Draw Platform for Rural India

Right Element
Right Element
Right Element
Right Element

Reward farmers and retailers. Track results. Boost sales.

Your Partner in Rural Loyalty & Lucky Draw Campaigns

OurCustomers

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What It Does

The Challenge

Agribusiness often spend heavily on marketing schemes like loyalty program, lucky draw schemes, cash rewards yet struggle to track real time return or optimize the peformance of the campaigns. Post sales data from the field is scattered, with no real insights on what worked or not.

No real-time tracking

Scattered post-sales data

Poor ROI measurement

RuralReward Solves This by gamifying the marketing schemes.

It helps you run loyalty programs and lucky draw campaigns for both farmers and retailers — while giving you live tracking, alerts, and reports to optimize performance and increase ROI.

How it works 1

Coupon code based lucky draw

How it works 2

Spin the wheel

How it works 3

Points-based loyalty scheme

How it works 4

and much more

Whether you're offering a coupon code, spinning a lucky draw wheel, or running a points-based loyalty scheme, RuralReward connects every field input with measurable outcomes.

Real-time campaign tracking

Centralized data collection

Real-time Marketing campaign

Key Features

Real-Time Tracking

Track reward redemptions and sales by location and field staff instantly.

Daily, Weekly & Monthly Reports

Auto-delivered performance summaries by agent, region, SKU, or retailer.

Custom Reports on Demand

Raise requests for tailored insights straight to your inbox.

Cloud or On-Premise Deployment

Choose Digicides cloud or host it within your own environment.

Multi-Product & SKU Support

List multiple SKUs or products in the same loyalty program.

Multi-Language Support

Support for SMS, WhatsApp, and the dashboard in regional languages.

Automated Alerts & Notifications

Get notified when something's off — non-redemption zones, inactive agents, etc.

Performance Benchmarking

Track staff and retailer performance across geographies.

How It Works

STEP 1

Notification

Farmer/Retailer gets notified via SMS/WhatsApp

STEP 2

Farmer scan

Open a URL - enter his information.

STEP 3

Purchase & Verification

Makes a purchase → Enters code / uploads proof

STEP 4

Point Addition

Points/coupons get added

STEP 5

Reward Claim

They join lucky draw spin or get direct rewards

STEP 6

Real-Time Tracking

You track it all in real time on the dashboard

RuralReward Process Flow

Supporting Services

Missed Call Service

Capture participation via virtual mobile numbers

WhatsApp Messaging

Send reward confirmations, reminders, and surveys

SMS Messaging

Deliver OTPs, coupon codes, and links via SMS

Case Study Highlight

Global Agri Input Brand - Retailer & Farmer Reward Campaign

Challenge:

Track reward redemptions across 14,000 retailers

Solution:

RuralReward

Result:

₹14 Cr+

worth of a single SKU pquidated

40 K+

unique farmer leads generated

14 K+

active retailers participated