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Telemetry & Decision Intelligence
Unify Logs.
Turn Localized Telemetry Into Profitable Agri Decisions.
Trace every interaction across the rural customer lifecycle. Map regional purchase speeds, segment crop-cycle queries, and monitor field-force performance — all on one unified panel.
How to Utilize the Decision Intelligence System
Agri executives access a centralized, multi-layered dashboard that digests real-time event logs from missed call campaigns and pack scratch-code redemptions. By correlating scan velocities with local marketing spends, managers can identify high-growth micro-markets and adjust supply chain routing instantly.
Unified Telemetry Streams
Synthesize farmer missed call registries, crop advisory WhatsApp chats, and pack QR scan events into a single database interface.
Closed-Loop Attribution
Trace the exact path from the first offline brand exposure (missed calls on walls) to secondary retail purchasing speeds.
Decision Intelligence
Identify which crop categories or inputs are generating the highest localized query interest by state, district, or operator.
System Capabilities
Territory ROI Benchmarking
Compare marketing spend against scan velocities across different states to allocate budget where it yields the highest returns.
Crop Category Demand Segments
Track crop-cycle advisory queries in real time to forecast which crop inputs are in demand by territory.
Retailer Velocity Insights
Observe retailer scanning speeds to identify which dealers are actively liquidating stock vs. those with stagnant inventories.
Interactive Geodata Dashboards
Visualize geographic clusters of user engagement on maps to optimize field sales operations.
Campaign Dialect Telemetry
Evaluate which regional languages and dial-in prompts achieve the highest survey completion rates.
Multi-Layered Region Filtering
Filter telemetry reports instantly by crop category, product SKU, dealer node, or regional language.
The Analytics Workflow
Multi-Source Capture
Log event telemetry from pack scans, missed call validation registries, and WhatsApp advisory flows.
Profile Categorization
Auto-segment data by geolocated districts, language dialects, and target crops.
Attribution Mapping
Link retail QR scan speeds with marketing campaign budgets to trace actual ROI.
Predictive Dashboarding
Visualize inventory velocity and crop demand via a unified telemetry interface.
Field Force Synchronization
Provide regional managers with local charts to adjust dealer supplies instantly.
Integrated Data Streams
WhatsApp & Bot Channels
Deliver crop advisory answers, coupon receipts, and scan confirmation alerts directly to users.
SMS & Outbound OBD Calls
Broadcast seasonal crop alerts and confirm retailer point balances via automated local audio calls.
Social & Print Ad Triggers
Sync digital ad spends with physical missed call banners to bridge offline-online engagement.
Localized Field Audits
Integrate localized field-team surveys with telemetry data to verify dealer-level stock speeds.
System Impact in Action
Challenge
An agribusiness was spending blindly on print media and field events with no ability to track which regions or dealers actually drove user engagement or product sales.
Solution
Implemented pack QR code scans and virtual missed call triggers, routing all validation event logs into a unified dashboard sorting data by state, crop, language, and retailer.
Result
Identified a 45% engagement dip in one state, re-allocated ₹2 Cr marketing spend to high-scan districts, and achieved a 30% jump in overall campaign ROI within weeks.
System Attributes
Telemetry for High-Yield Campaigns
Built specifically for rural decision makers
Proven data pipelines with 100% verified numbers
Geographical analytics sorted by local dialects
Granular filters to track target regions
Decision-backed metrics rather than basic dashboards
Ready to Deploy Decision Intelligence?
Turn fragmented offline marketing events into unified, real-time analytics. Optimise your rural budgets based on active geodata.
Frequently Asked Questions
Everything you need to know about our technology, integrations, and compliance.